"In the past, round stock tins have always had slip covers," vice president of sales and marketing Joseph Marlovits says. "The TURN-TIGHT™ design is great for something like cosmetics or food products, where you can throw it in your backpack or pocket and not worry about the product coming out."

Round tins have typically had a limited range of design options available for their covers. "Round tins aren't meant to be hinged because they don't have a flat surface to put a hinge on," says Marlovits. "It creates a poor cover fit.  The TURN-TIGHT™ offers a brand new option for the secure fastening of a cover on a round tin."

"For a product like tea, a TURN-TIGHT™ tin improves consumer confidence in the product's freshness," says Dominic Armato, VI's vice president of operations. "We wanted to produce a tin with a nice look, a solid feel and a clean, minimal design that's appropriate for many different types of products. As with our patented square window tins and two-cover media tins, we're always looking to innovate, and this is what we felt the market needed."