Tea Tinstravaganza
One legend has it that the first cup of tea in history was discovered when a stray tea leaf fell into Gautama Buddha's cup while he was meditating in a garden. No doubt the beverage's restorative qualities gave the Buddha the energy he needed to meditate, travel and establish a religion, but even those of us with more modest goals may also find tea vivifying. Some of VinCenzo's best new tins have been designed for tea companies, and tea tins continue to be an important and growing part of VinCenzo's product lines.
Representatives from VinCenzo have participated in the Specialty Coffee Association of America (SCAA) trade show. For many clients, an interest in using one of VinCenzo's lines of stock tins has led them to a partnership creating eye-catching customized tins.
Octavia Tea utilized an oval canister with a pillow lid and custom printing and embossing.
"People come to us because they want to see something different," said account executive Dave Heeman. "A lot of the tea companies that we work with had noticed that their competitors' tins were unprinted -- all they had to distinguish themselves were the labels." VinCenzo specializes in custom tin design, Heeman explained, so there are innumerable ways to create a unique package, including utilizing "custom shapes, pillow lids, embossing, custom printing and textured metals, just to name a few offhand."
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"These are unique options for tea bags or loose tea," said vice president of sales and marketing Joseph Marlovits. "It's a great opportunity for new people with new ideas -- not necessarily huge companies, but up and coming companies creating a niche.