Natural American Spirit Pack Tins
The newest Natural American Spirit tins have hit the shelves. VinCenzo has worked closely with Santa Fe Natural Tobacco Company since 1999 to produce promotional tins on a yearly basis. This year, for the first time, they opted to create seven tins, one to match each pack design, and by all accounts, the results have been fantastic.
"This is by far our most successful promotional tin ever," explains Keith Grover, Director of Sales at SFNTC. "Our promotional items are usually one-time items, but we're getting substantial reorders, and the number of reorders is growing." Grover goes on to partially attribute this success to the quality of the tin. "It adds value both to the retailer, and to the ultimate consumer. It's something special, and the high quality that it embodies is a very good match to the quality inherent in our brand."
The tin as packaged to meet requirements of the retail environment.
The fact that the tins are so striking doesn't hurt, either. "Designing promotional tins is a matter of always trying to top yourself," explains Joseph Marlovits, VinCenzo's VP of Sales. "You always want to come up with something new and interesting that catches the eye, so we work closely with Santa Fe in the design phase to help them create something unique."
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This year's tin was actually modeled on an antique slide top WWII army issue cigarette tin, which was resized to accommodate a modern soft pack, and printed in seven different designs. The result is a practical, reusable promotional item that looks sharp on store shelves. "It's a beautiful, eye-catching piece," says Grover. "Really, the only question is how we're going to top it next year."