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| The video game industry is booming, its size surpassing Hollywood's film industry this past year, so why, until recently, has promotional packaging for software has been almost non-existent? This very question was on the minds of the people at ID Software, Activision, Focus 2, and VinCenzo International when they collaborated to create what may be the most visually striking metal package on the market today. |
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For those in the electronic entertainment industry, the series of Quake games needs no introduction. The first two were, quite simply, some of the most popular and best-selling computer games of all time, landmarks in terms of both technology and gameplay. Given ID Software's reputation for being at the cutting edge of 3D graphics, Activision opted to develop and market a limited edition of promotional tins for the release of Quake III, and they enlisted VinCenzo to help. |
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"We collaborated with Focus 2 to design a really sharp looking tin," said VinCenzo CEO, Keith Armato. "Our challenge was to create customized tooling that would match the size and shape of the folded carton that would package the general release, and yet take advantage of the materials and printing capabilities of decorative tins." The result is truly extraordinary. A limited edition of Quake III was packaged in a computer box-sized slide top tin, printed with artwork that mirrored the standard packaging. However, the tin also featured a special textured metal that gave it a unique feel, as well as sculptured and flat embossing on both the body and the cover, to create a high tech circuit board look unattainable with conventional packaging. |
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The Quake III tin features a lid which slides on from the top. In addition to creating a clean design, the choice of textured metal makes for a satisfying metallic sound upon closing that mirrors the sci-fi themes of the game.
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Not surprisingly, the response was overwhelming, and the initial order was completely presold, even before the release date. "It was really satisfying to hold the finished product in your hand," said Armato. "There's nothing like creating something that is not only new and inventive, but truly groundbreaking, both the product and the package." |
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The tin is further enhanced with an intricate embossing design, meant to mimic the look of a circuit board.
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