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NATPE |
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Ahhhh, Vegas. We know it well. As do our pocketbooks. A little too well, sadly. However, though the tables provide ample evening entertainment, the true nature of our visit is to attend NATPE, and bring VinCenzo's unique tin production capabilities to the media industry. |
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Well, it is Vegas
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"Actually, we've been producing media tins for decades," explains VinCenzo president Keith Armato, "but with the recent explosion in DVD and multimedia entertainment, this has become a particularly exciting market for us. People want their product to stand out in what is already an eye-catching industry, and we're getting the opportunity to do some really creative design." |
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VinCenzo recently produced packaging for the "Walt Disney Treasures" DVD set.
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| "We love doing this kind of work," says Joseph Marlovits, VinCenzo's Vice President of Sales and Marketing. "We pride ourselves on being the only tin manufacturer who can provide this level of customization and specialization. People who are stopping by the booth recognize Akira, they recognize Disney Treasures, they recognize Return to Castle Wolfenstein, and they understand how much value a tin package, especially one that's serial numbered, adds to a media product. So knowing that we're exactly what the media industry is looking for right now, we figured it was time to make an appearance." |
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"Make an appearance" may very well be the operative phrase. After all, this is the television industry we're talking about. This is the first NATPE show for VinCenzo, and to say it's one of the more colorful ones would be an understatement. From the XWF wrestling ring to TV France's Parisian square, NATPE is a media bazaar of sorts, with countless production companies and celebrities hawking their wares. "It's a little odd when you're showing somebody a tin, and all four members of Kiss go strolling by," says Joseph, recounting experiences of the first day. |
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An XWF wrestler takes a little time out to sign autographs... we thought the shoulderpads were a nice touch.
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VinCenzo will be exhibiting through Thursday, January 24th at the Las Vegas Convention Center in booth 1512. So stop by, pick up a sample tin and VinCenzo CD-ROM, and say hey to Joe. (We'll resist the urge to crack some kind of "media exposure" joke.) |
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We, um... can't show you this booth.
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